/0x57:1451x1758/prod01/channel_34/media/seattle-university/directory/faculty-amp-staff-directory/images/albers/Katie_Quinn.jpg)
Katie Quinn, PhD
Assistant Professor, Department of Marketing
Biography
My research focuses primarily on how consumers perceive brand attributes and interact with brands in various contexts. Prior to entering academia, I worked as a Financial Analyst for Epic Systems and during my graduate studies, I worked as a PhD brand consultant for DNA 新澳门六合彩开奖结果. In my free time, I watch college football, play with my son and daughter, and review sports books on Instagram (@TheSportsLibrarian).
I teach and do daily life under my married name, Katie Quinn, and I publish under my maiden name, Katie Spangenberg.
Education
- Ph.D, Marketing, University of Washington, 2021
- BBA, Finance, Gonzaga University, 2011
Courses Taught
I primarily teach Marketing Research and Brand Management.
Publications
- Connors, Scott, and Katie Spangenberg, (2024), “The Role of Psychological Distance in Enhancing Identity-Relevant Brand Awareness,” Forthcoming in Journal of Advertising.
- Bauer, Christoph, Katie Spangenberg, Eric R. Spangenberg, and Andreas Herrmann (2022), “Collect Them All! Increasing Product Cross-Selling Using the Incompleteness Effect,” Journal of the Academy of Marketing Science, 50, 713-741.
- Connors, Scott, Katie Spangenberg, Andrew Perkins and Mark Forehand (2021), “Health-Based Weight Stereotypes in Advertising: Perpetuating Unhealthy Responses Amongst Overweight Identifiers,” Journal of Advertising, 50(2), 97-118.
- Isaac, Mathew and Katie Spangenberg (2021) “The Perfection Premium,” Social Psychological and Personality Science, 12(6), 930-937.
- Connors, Scott, Katie Spangenberg, Andrew Perkins and Mark Forehand (2020) “Crowdsourcing the Implicit Association Test,” Journal of Advertising, 49(4), 495-503.
- Spangenberg, Katie, and Justin Angle (2019), “Associations Matter: Revisiting the Threat Typology Model,” in Mark R. Forehand and Americus Reed II (eds), Handbook of Research on Identity Theory in Marketing, Cheltenham, UK and Northampton, MA, USA: Edward Elgar Publishing.